The online marketing landscape has drastically shifted in the past year for professional service firms.

So, how do you cut through the clutter to a) identify the highest-leverage activities your firm should be doing online, and b) (more importantly) how do you break through the noise and reach your best prospects?

This session will provide you with a framework for how to evaluate your online marketing activities, as well as proven best practices for dominating your local online market now, in 2024, and beyond.

Learning Objectives:

• Determine how TaxProMarketer generated 600+ calls from online sources of new business for one of their CPA firm clients during the busy season—and did it in a way that their competition couldn’t match


• Identify "Serp Stacking”: How to dominate the search engines using maps, local listings, and other “hidden” sources and create multiple links to your firm’s content on the first page of relevant Google results


• Determine how to finally get your social media marketing put on autopilot so scores of targeted prospects for your services can find you and hire your firm


• Identify how to get past the jargon and overwhelm of the internet marketing landscape in 2024 to zero in on the critical components of an online marketing machine

NASBA Approved

CPAacademy.org (Sponsor Id#: 111889) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

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